The Softails Story — Born from Love, Built for Comfort

Hi, I’m Pushpinder — a husband, father, and lifelong animal lover. Softails started not in a boardroom or business course, but at home, on the floor, beside our family dog who was struggling to find comfort during his anxious nights.

Like many pet parents, I thought I was doing enough—buying the best-rated products, reading reviews, asking vets. But still, I’d find our pup tossing and turning in his bed, dreading loud noises, or shivering during storms. The worst part? I felt helpless. I knew he needed more than just “another dog bed”—he needed comfort, security, and love in physical form.

That moment sparked something deeper in me. With over 10 years of experience in the pharmaceutical and healthcare industry, I understood how critical wellbeing is—whether it’s for people or pets. I realised that pets, like us, deal with stress, discomfort, and emotional needs. But unlike us, they can’t tell us what’s wrong. That’s where Softails began.

We created Softails to make every pet’s home a safe, soothing sanctuary. From calming beds that mimic the feeling of a warm hug, to gentle grooming tools that turn daily routines into bonding moments, our products are designed to support your pet’s physical and emotional wellbeing.

We’ve since helped over 5,000 Aussie pet parents but we are still just a small business so every order counts, and I’ve been blown away by the support we have received so far.

P.S. We’re currently running a 50% off flash sale, so now is the best time to order if you want a pretty big discount.

So click the button at the bottom of this page to see all our best selling products. And if you’re not satisfied with them for any reason in the first 30 days, I’ll give you your money back.