Our Mission
Comfort for Pets. Peace of Mind for You.
At Softails, our mission is to create a happier, healthier life for pets and peace of mind for pet parents. We are committed to offering thoughtfully curated, high-quality pet products that bring comfort, joy, and wellbeing to your furry companions—because they’re not just pets, they’re family.
We are a small brand built on love, comfort, and care. We specialize in premium pet essentials including calming beds, grooming tools, and everyday accessories designed to support your pet’s physical and emotional wellbeing. Whether it’s soothing sleep solutions or grooming products that make pampering easy, our range is designed to nurture the unique bond between pets and their humans. With a focus on quality, comfort, and customer satisfaction, Softails is your trusted partner in giving your pets the softest tail-wagging life they deserve.
Here are reasons why you'll love BRAND
We carefully select each product to support your pet’s comfort, health, and happiness. Whether it's calming sleep or gentle grooming, everything is designed with your pet’s wellbeing in mind.
Pet care shouldn’t break the bank. We believe love and comfort should be accessible, which is why we focus on delivering high-quality, cozy, and durable products at prices you can feel good about.
You can spoil your furry friend with the comfort they deserve—without overspending. More value, more tail wags, more peace of mind.
Pets are family. That belief is at the heart of everything we do. Softails exists to nurture that bond through products that help you care, connect, and create meaningful moments with your pet.
You’ll find a brand that truly understands and supports the emotional connection you have with your pet—offering not just products, but trust, empathy, and care in every order.
Join over 5,000 Aussies and support our mission
Our products are designed to improve your pet’s daily wellbeing—from deeper sleep to stress-free grooming—making everyday care easier and more joyful for you.